‘Well, there is plenty of blood, but none of it’s bad’

Advertising, Celebrities, FemCare, Menstruation

re-blogging re:Cycling

In celebration of our fifth anniversary, we are republishing some of our favorite posts. This post by Elizabeth Kissling originally appeared September 29, 2009.

Apropos of Chris’ most recent post, the video of Serena Williams’ new ad for Tampax just popped up in my RSS feed. You can check it out at right.

I’m so torn on this. I’m pretty certain that this is the First. Time. Ever. that the word “blood” has been used in an ad for menstrual products. Do you know what a huge step forward for body acceptance and menstrual literacy that is? When I was growing up in the 1970s, pads were advertised by showing how well they absorbed BLUE fluid. (So were diapers, by the way.) Kotex was the first company to use the color red and the word “period” in ad campaign less than ten years ago. So there is a part of me that is delighted when Catherine Lloyd Burns, playing Mother Nature, smiles slyly and says, “Well, there is plenty of blood, but none of it’s bad”.

I also enjoy seeing a powerful woman say that she isn’t afraid of menstruation, and shown succeeding athletically while menstruating. Kinda reminds me of when Uta Pippig won the Boston Marathon while menstruating.

But the core message and most troubling element of this entire “Mother Nature” campaign is the idea that menstruation is the gift nobody wants. Can’t P&G (and Kotex, and every other femcare advertiser) just promote the damn products without promoting shame and body hatred? Women will buy menstrual products without being told that periods should make them feel “not so fresh”. In fact, the ads might be more compelling if they emphasized the absorbency of the product and treated menstruation as a fact of life, rather than a secret disaster. Just spare us the blue fluid, please.

The Blood They Cannot Show

Celebrities, Film, Media, Menstruation, Studio Film

re-blogging re:Cycling

In celebration of our fifth anniversary, we are republishing some of our favorite posts. This post originally appeared July 2, 2009.

As I’ve written elsewhere, entertainment media in the U.S. aren’t squeamish about showing us blood: gunshot wounds, horrific vehicle accidents, and surgical procedures can be seen in fictional narratives as well as nightly news. It’s only menstrual blood that must remain hidden.

Another reminder of this phenomenon can be seen in the brief internet buzz last month, when teen actress Dakota Fanning was photographed on a movie set with blood running down her bare legs. I read about this at Broadsheet, Salon.com’s blog about ladybusiness. Broadsheet’s take was uncertainty over whether the photos are real or from the film, and disgust with the
reactions from internet commenters at Livejournal:

Is the blood part of the movie’s plotline — in which Fanning plays rock chick Cherie Currie — or just a run-of-the-mill monthly mishap?

Probably the latter. But that hasn’t prevented the Internet from erupting in an astonished, OMG! WTF? reaction, summed up best by the Livejournal poster who offered a pithy “Ew. Blood.”

Dakota Fanning holds still while an assistant cleans up her menstrual blood.Actor Dakota Fanning waits while an assistant cleans her legs.

[Click on photos to embiggen]

Of even greater interest is the comments at Broadsheet. Although I read Broadsheet every day, I usually skip the comments. (To borrow a term from Kate Harding, I find I can rarely spare the Sanity Watchers points). The overwhelming consensus of Broadsheet commenters was that OF COURSE it’s fake blood from the movie being filmed, because if it were a real period, no one would stand there looking so blasé while someone else cleaned her up. Apparently, if it were REAL blood, young Ms. Fanning would have run from the set to the nearest ladies room to plug it up, and not stood still for so many photographs, much less allow someone else to handle WetWipes duty.

Telling, no? It’s only OK for us to see this menstrual blood because it’s FAKE.

It Had to Be Done

Film, Independent Film, Menstruation

httpv://youtu.be/gdRHmy6O6yU
Menstruation appears far more frequently film and television than you might think — Lauren Rosewarne recently identified more than 200 scenes in her study, Periods in Pop Culture. Other scholars, including David Linton, Chris Bobel, and me, have also written frequently about how menstruation is represented in media and pop culture. Certain themes recur, such ideas about fear, illness, shame, secrecy, and premenstrual craziness, to name just a few.

But this scene from the independent film Rid of Me is one-of-a-kind. A woman sees her husband’s new girlfriend in the grocery, and after a moment of icy stares, she quietly slips her hand into her jeans and then wipes it on her romantic rival’s face, leaving a wide streak of menstrual blood. No words are exchanged, and when the other woman discovers what is on her face, she runs screaming from the store.

[Spoilers ahead]

Rid of Me is described on its website and on Netflix as a ‘black comedy’, which seems to mean comedy which doesn’t make you laugh. It’s the story of Meris, a socially awkward young woman who moves to with her husband to his suburban Portland hometown, where he is soon reunited with his high school girlfriend. He leaves Meris for his ex, and alone in an unfamiliar place, she makes friends in the local punk scene.

When Meris is baffled at being terminated from employment at the candy shop a few days after the menstrual scene shown above, her officious co-worker Dawn tells her that it’s because of the disgusting thing she did: not only the assault, but “touching your own menses”. But the menstrual assault gives her street cred in her new community. When her BFF Trudy asks why she did it, Meris sighs and says, “It had to be done”.

But did it? While the new punked-out Meris is more confident, the use of her menstrual blood doesn’t read as an empowering act in the way of riot grrrls throwing used tampons on stage. This seems meant to embarrass or punish a sexual rival, a reinforcement of menstruation as a stigma.

I’d love to hear what re:Cycling readers think.

A Quiet Celebration of the Horny Menstruator

Media, Menstruation, Sex, Television

Guest Post by Lauren Rosewarne

Courtney Cox shocked America in 1985 when she became the first person to say “period” on TV. Period, at least, in the context of menstruation and not punctuation.

 

Tampax, 1985-style

 

Flash forward a couple of decades and this year the same daring word (along with a couple of other doozies) ruffled a few feathers in a Carefree ad. At least it did initially. The furore quickly dissipated and the ad now runs regularly, uneventfully, in Australia. We’ve seemingly learnt how to cope without the conniptions.

 

“That bit of discharge” ad, 2012

 

I daresay it’s the ingratiating of the Carefree ad – with its references to the bits of ladyhood ironically considered least feminine – into our landscape that’s paved the way for another revolutionary down-there-business ad going undetected. Undetected and surprisingly, unwhinged about.

 

Libra “Bootcamp” ad, 2012

 

The new Libra ad dares use the P-word again – sure, itself a euphemism but a) “menstruation” is probably too many syllables for a short ad and b) I’d still rather hear period than any other sanitised circumlocution.

The truly startling bit about the ad however, is the way female sexuality is presented.

For most of last year I was living and breathing menstruation while writing a book on it. My focus was on media presentations and sex n’ blood got treated to a whole chapter.

While there are signs that our culture has become more menstrually mature – we’ve evidently learnt not to dial 000 when discharge is mentioned on TV for example – some menstrual taboos remain. Menstrual sex is a biggie.

On one hand thinking of the menstruator as sexy seems outlandish in the context of film and television. A couple of wonderful Californication scenes aside, periods on screen invariably and inevitably disrupt sex lives and give women – and men – an excuse to restrict it to spoonin’.

On the other hand, feminine hygiene ads are in fact full of attractive ladies peddling products to help menstruators stay sexy all month long. In advertising, the idea of the bleeding woman as outwardly desirable is effortlessly detected.

A much more shocking – and far more insteresting – construct however, is the idea of the menstruator herself feeling sexy. By sexy here, I’m not referring to the way others see her – to her objectification – rather, to her being in touch with her own horniness at a time when women often feel – biologically or because society has coerced it – dirty and out-of-action.

“It’s like a crime scene in my pants” – No Strings Attached (2011)

 

The Libra ad involves a woman who, while initially reluctant because of her period, eventually joins her friend to perve on male boot campers.

Lecherous ladies in advertising are nothing new of course; Diet Coke has long been flogged with some mildly hideous Sex and the City-style male sexualisation:

Diet Coke, 90s style

 

Diet Coke, 00s style

 

My concept of feminism doesn’t deem women panting over men as something inherently progressive. It’s not the ogling in the Libra ad however, that interests me. Rather, it’s the act of ogling for the purposes of arousal while the woman has her period.

I can’t help but be charmed by TV offering us a horny menstruator.

While a niche genre, menstrual-themed porn – here, I refer to the indie material, rather than, say, the buckets-o’-blood-fetish stuff – hints to the idea that some women are, shock horror, actually randier during their periods. Mainstream pop culture and vanilla porn however, routinely give the idea a wide berth. As in No Strings Attached (2011), menstruation is apparently a time when a bloke is just not gonna get a look in.

Just as I’m delighted when I see a woman on TV who deviates from the young/thin/white archetype that pop culture so adores, equally happy am I to see an example of female sexuality presented as a little more complex – and a tad more messier – than what’s normally on offer.

A small win, but I’ll take it.

Republished with permission from The Conversation

Menstruation — It’s Not Like Anything Else

Communication, Menstruation

I got a bit snippy with a new reader in our comments recently. I didn’t mean to, and I sure hope I didn’t drive anyone away from re:Cycling.

But after 20 years of studying, writing, talking, and reading menstruation research, I’ve grown weary of certain predictable responses when people learn the subject of my work. Chris Bobel sometimes talks about the “You study WHAT?!?” reaction, but that’s not the one that triggers my snark response.

Photo by K Connors

What grates my cheese is when someone listens respectfully for a moment or two to the elevator speech version of my latest article or talk, and then says something like, “Well, why should people talk more about menstruation? It’s not like I go around talking about my bowel movements all the time. It’s a natural function, too, it’s just private, yadda yadda, end of discussion. Period.”

No. Not end of discussion.

I’m so, so tired of this comparison. It’s not about ‘they’re both natural and they’re both private’. Menstruation is shamed and vilified because women do it. I turn, once again, to Simone de Beauvoir: “the blood, indeed, does not make woman impure; it is rather a sign of her impurity” (p. 169). That is to say, menstruation does not make woman the Other; it is because she is Other that menstruation is a curse.

Just as the penis derives its privileged evaluation from the social context, so it is the social context that makes menstruation a curse. The one symbolizes manhood, the other femininity; and it is because femininity signifies alterity and inferiority that its manifestation is met with shame. (1952, p. 354)

 

httpv://youtu.be/JAzqGuZfo00 One only need take a quick look around to see differential treatment of body functions. Are manufacturers of toilet paper trying to sell you TP based on how shameful it is to poop? Consider those dirty-ass bears in Charmin ads telling you to “enjoy the go”– a marked contrast from femcare ads.

Is the average time from onset of pain in bowel diseases to diagnosis eleven years because people think pain with bowel movements is normal or because physicians and/or family members think you’re exaggerating how much it hurts? Compare documented endometriosis research.

Plus, people do talk about bowel movements. All the time. They talk about how particular foods affect their digestion. They excuse themselves from meetings and social gatherings to use the bathroom, sometimes saying why in euphemistic terms, sometimes in coarse and graphic language. The older they get, the more they do it.

This is not merely about what’s ‘natural’ or ‘private’. It’s about women, and about who counts and what matters. Women count, and menstruation matters.

Where have all the menstruators gone?

Film, Media, Menstruation, Television

Guest Post by Lauren Rosewarne, University of Melbourne

Exploring missing menstruation on screen

Periods are depicted far more often on screen than I could have ever imagined; perhaps the biggest surprise I got from spending a year researching the topic.

Less surprising however, was that most presentations depict menstruation as the messy, embarrassing, sex-interrupting, mood-swing-inducing week-long hell ride that women have grown to expect from Hollywood.

While 200 scenes were many more than I expected, given that nearly all women will menstruate monthly for some thirty-odd years, 200 scenes actually isn’t all that many.

While most of Periods in Pop Culture focuses on what those scenes themselves reveal about society’s fraught relationship with periods, one chapter in fact explores the why so few portrayals. Given how very common and normal it is, why is the topic so frequently eschewed?

I proposed a handful of reasons including Hollywood’s aversion to telling female stories, narrative distraction, and the show don’t tell nature of the screen. In this post I offer  two other explanations: menstruation as a non-event and political correctness.

As one of the millions of girls who got an (albeit long outdated) menstrual education from Are You There God, It’s Me Margaret?, I learnt that some girls apparently eagerly await their first period kinda like Christmas. I wasn’t like Margaret. I didn’t pine for it, and when I got it I didn’t look down at my underpants and throw my head back in delight like Debbie (Nell Schofield) in the Australian film Puberty Blues (1981): for me it was a non-event.

The non-event nature of menstruation appears a central explanation for its absence.

In an episode of sitcom The Golden Girls (1985–1992), Sophia (Estelle Getty) reflected on her periods: “I got it, no one told me. I didn’t get it, no one told me. I figured, this is life, and went back to my meatballs.” In this scene, Sophia reflects that many women don’t see any overwhelmingly need to talk about menstruation or complain about it or even to honor it, but that it is simply something that needs to be gotten on with.

Aside from those times when pregnancy is feared or desired, there are few occasions when menstruation is experienced as particularly memorable or gets bestowed with any great significance. I think this fact significantly underpins its absence on screen.

Thinking of menstruation as somehow naturally insignificant or uninteresting however, would be premature. In the film To Sir With Love (1967), there is a scene where teacher Mark Thackeray (Sidney Poitier) reprimanded girls who he believed burnt a menstrual product in his classroom: “A decent woman keeps things private. Only a filthy slut would have done this!”  Here, Thackeray refers to the most important rule of menstruation: concealment. On screen, if audiences see menstruation or if a character identifies as bleeding, she has neglected her most important gender burden. By infrequently portraying menstruation, the secrecy imperative is upheld. When women downplay the significant of their periods, when they believe their periods are uninteresting, internalized sexism is highlighted.

Another explanation for missing menstruation is so-called political correctness; that avoiding it reflects the contemporary dictums of liberal feminism: shunning topics which play up differences between men and women.

Given that menstruation is so common and that so many taboos exist surround it, it might be assumed that including it in narratives would be a feminist act. The flipside of this however, is that doing so might do gender equality a disservice; that presenting it reminds audiences of biological inequalities between men and women.

In a scene from the series Californication (2007-), Hank (David Duchovny) is about to have sex with his daughter’s teacher Mrs. Patterson (Justine Bateman). As they undress, Mrs. Patterson says, “Just so you know, I’m on my period.” Mrs. Patterson didn’t – and likely in our culture couldn’t — automatically assume that Hank would be fine and thus gave him an exit strategy. By mentioning menstruation in a sex scene, it existed as a glaring biological power imbalance; that an opportunity was offered for Hank to reject her on the basis of her biology.

By excluding menstruation, a female character can be interpreted as having the opportunity to go toe-to-toe with her male counterpart; that she can be as sexually aggressive as she likes and not have to query whether her partner is bothered by her period. In turn, she doesn’t get limited by her biology.

Predictably, there are some serious limitations to this argument. On screen and off, women’s biology is ever present. Eliminating reference to menstruation certainly doesn’t make female characters any less female; in fact, disproportionate inclusion of, and focus on women who are stereotypically feminine demonstrates that biological differences between men are women continue to be crucially important on screen.

Over 200 scenes of menstruation did indeed surprise me, although admittedly it’s quite a bit sad that it did. Given how common menstruation is, given that the good majority of women cope each month without drama, fanfare or hijinks, one might expect that more presentations – notably more normal presentations – would redden our screens.

 

Dr Lauren Rosewarne is a political scientist based at the University of Melbourne, Australia. She is the author of four books; her newest, Periods in Pop Culture: Menstruation in Film and Television, will soon be published by Lexington Books.

Boxing and Bleeding

Menstruation, Sports

Robin getting her hands taped at Heavy Hitters Boxing Club (Photo by trainer Jay Morales, used with permission).

Guest Post by Robin Percyz

In the boxing ring, droplets of blood are often an indication of triumph.  In fact, if you’ve ever had the opportunity to fight, seeing blood on an opponent’s face will often evoke a primal, animalistic pleasure.   Boxing is, arguably, one of very few scenarios where bleeding is encouraged.

In this sport, the notion of blood is a funny thing, depending on where it’s coming from.  When I sit in my corner after Round 2 of a fight and stare across the ring at my opponent’s bloodied face, my trainer encourages me with zeal.  He’ll boast, “Look at the blood, mama- you’re hurting her!! GOOD!”  Even my own blood, running down my nose and into my mouth is somewhat appealing, reminding me of the “beast” I am trained to be.

At my boxing club, the carpet lining the ring is stained with visible traces of bloody bouts and sparring.  We can point and laugh at whose blood is whose and remember the victory and triumph that resulted from those stains.  However, that blood-induced pride would quickly dissipate had it resulted from menstruation.

In the gym, menstruation is held to a sort of “don’t ask, don’t tell” policy.  You would be right in assuming that female boxers are the minority in this culture.  As such, my monthly menstruation is never the topic of the day, nor will it ever be discussed.  “Menstrually” speaking, we want our women to have healthy cycles, yet we generally regard menstruation as disruptive, unspoken, and above all, disgusting.  In the boxing community, we encounter a clear and evident divide between that of “good” and “bad” blood.  It’s as clear as this:  Blood from the nose – GOOD!  Blood from between a woman’s legs – BAD and, further, DISMISSED!

As a female boxer, I think about my “blood” on a fairly regular basis.  Bleeding is something that should innately occur to my system every 28 days (more or less).  However, like many female athletes, my menstruation has taken a hiatus for some unknown amount of time.  They call it amenorrhea, symptomatic of the female triad.  This is all fancy jargon that basically communicates one simple fact: I don’t get a period – ever.

Boxing is an interesting sport in that it exercises much more than physicality.  As fighters, we are expected to fight within a certain weight class.  For many competing athletes, this often means excessive physical exertion on top of brief bouts of starvation prior to fighting.  Smart?  Of course not!

After some time without a menstrual period, I certainly began to experience some psychological hypersensitivity.  Am I woman?  Where did my period go?  These were the kinds of thoughts running through my head prior to each bout, when the doctor would ask me, “When was the last date of your menstrual period?”  I don’t know.

As women, we associate our first menstruation as a coming of age that says “I AM NOW A WOMAN!”  The loss of a menstrual cycle would, reasonably, mean that you are now LESS of a woman.  Or, perhaps, am I woman at all?

It’s just blood.  I wondered why blood between my legs would have anything to do with feeling like a woman.  After all, it was annoying to have to worry about it for four to seven days out of the month, not to mention training with it.

It then occurred to me that “training with it,” or the essence of boxing, was at the core of my desire to bleed.  My menstruation was a metaphor for power!  By bleeding, I was staking my claim in the ring, or as a woman.  My inability to menstruate was like an inability to win or fight.  Assuming I wanted children, my amenorrhea certainly was a symbol for an “inability.”

Recently, my period found me again!  It was like finding your favorite pair of jeans that had been lost for several months.  I shouted, “oh my god,” exactly the same as the 13-year old girl I was when I first menstruated!  This was “good” blood, for sure.

The power of menstruation on the psyche was unconscious for me and I strongly believe that every woman does feel this power – fighter or not. Perhaps the societal urgency to silence women’s menstruation causes this pseudo-menstrual movement; presumably, the same pride that causes menstrual anarchy (well, that’s another blog in and of itself!).

Personally, I am a woman and a fighter.  I bleed innately and I often initiate bleeding.  Is my menstruation regarded any differently here, in the ring, than in most other avenues of my life?  After analysis, it became obvious that my menstruation carried the same stigmas that they do in every other facet of media, society, and life – shunned and silenced.  It was only on a personal level that bleeding became a form of self-empowerment, and this revelation was a result of years without a menstrual cycle.

Menstruation is a personal thing, as you might have imagined.  No two cycles are the same and, evidently, no two opinions are the same.  However, I have found that boxing has evoked a sense of pride and an “I am woman, hear me roar” persona!  The blood from my nose, deemed masculine by society, oddly induces a sense of femininity within me.   It was truly natural for me to feel this hubris-stained triumph when my menstruation commenced again.  I believe that most female boxers understand this juxtaposition of masculinity and femininity.  Our blood is at the very core of this juxtaposition.  Facially, some might regard our blood as a sense of masculinity.  However, it is undeniable that “menstrually,” we are all women.

Robin Percyz has been pursuing a side career in amateur boxing for 2 years.  She trains and fights out of Heavy Hitter Boxing Club in Bohemia, New York and is currently training for this year’s New York Daily News Golden Gloves Tournament.  Robin’s career highlight has been competing against a National Champion, Camille Currie, whom she regards as her biggest mentor inside the ring.  Her highest  goal is to win the 125-lb “Featherweight” Golden Gloves Title in this year’s tournament.

In addition to regular bouts in the New York area, Robin is a content writer for a website design company in Huntington, New York.  She enjoys all things food, fitness, and writing about food &fitness.

We’re back!

Advertising, Art, Menstruation, Meta, PMS

Tap, tap.

Is this thing working? Is this thing on?

After some rest, reconnaissance, and re-organization, re:Cycling is back — bigger, bolder, and with more menstruation and women’s health news than ever. Most of our old team is back, along with a few new recruits and some exciting guest bloggers. There’ll be some new features here as well. More about all of that is coming soon. Our posting will be spotty and irregular throughout August, but expect to see a more consistent, regular flow after September 1. (Yeah, see what I did there? )

We’ve missed a lot of action in four months away. We can’t possibly summarize all of it, but here are some of my personal highlights:

 

July 19 – The Institute of Medicine (U.S.)  just released a report on preventive health services for women, and the consensus is that health plans under the Patient Protection and Affordable Care Act (ACA) of 2010 should cover contraception without demanding co-payments. You can read and/or download the full report here.

 

July 18 – Remember Summer’s Eve marketing disaster last summer? They still don’t get it. This year’s “Hail to the V” campaign may be saluting vaginas, but it’s still telling everyone vaginas are dirty.

As Maya put it over at Feministing.com,

That chatty hand claims to be my vagina but is clearly an impostor, because my vagina would never refer to herself as a “vertical smile,” knows better than to even mention vajazzaling to me, and is too busy complaining about how long it’s been since she’s gotten laid to give a damn about if my cleansing wash is PH-balanced. My vagina is not a whiny little pussy.

If you’re not offended enough, check out the stereotypes in the Black and Latina vaginas. For a satisfying satirical response, check out Stephen Colbert’s July 25 program.

 

July 13 – Bloggers at Ms. magazine have done yeoman work drawing attention to the sexism in the latest PSA from the milk industry, criticizing the sexism toward both women and men in the Milk Board’s stereotype-rich “Everything I Do Is Wrong” campaign about PMS. Ms. has also promoted Change.org’s petition protesting the campaign. Update: By July 24, the campaign had been pulled in response to protests.

2011 Ad for Always brand maxi padJuly 5 – As copyranter astutely notes, the use of a RED spot in the center of a maxi-pad to represent menstrual blood is an historic moment in advertising history. Are we finally done with the mysterious blue fluid? (By the way, copyranter is THE source for smart, snarky analysis of advertising;  he oughta know — his day job is writing the stuff.)

 

June 20 – Corporate and subsidized donations of disposable menstrual pads may be good for girls, but not so good for the environment.

 

June 2 – British artist Tracey Emin  art student at University of Wisconsin, follows in Judy Chicago’s inspirational footsteps and turns her tampons into art.

 

What else have we missed? Add your links in the comments, and don’t be shy about sending us suggestions!