‘Well, there is plenty of blood, but none of it’s bad’

Advertising, Celebrities, FemCare, Menstruation

re-blogging re:Cycling

In celebration of our fifth anniversary, we are republishing some of our favorite posts. This post by Elizabeth Kissling originally appeared September 29, 2009.

Apropos of Chris’ most recent post, the video of Serena Williams’ new ad for Tampax just popped up in my RSS feed. You can check it out at right.

I’m so torn on this. I’m pretty certain that this is the First. Time. Ever. that the word “blood” has been used in an ad for menstrual products. Do you know what a huge step forward for body acceptance and menstrual literacy that is? When I was growing up in the 1970s, pads were advertised by showing how well they absorbed BLUE fluid. (So were diapers, by the way.) Kotex was the first company to use the color red and the word “period” in ad campaign less than ten years ago. So there is a part of me that is delighted when Catherine Lloyd Burns, playing Mother Nature, smiles slyly and says, “Well, there is plenty of blood, but none of it’s bad”.

I also enjoy seeing a powerful woman say that she isn’t afraid of menstruation, and shown succeeding athletically while menstruating. Kinda reminds me of when Uta Pippig won the Boston Marathon while menstruating.

But the core message and most troubling element of this entire “Mother Nature” campaign is the idea that menstruation is the gift nobody wants. Can’t P&G (and Kotex, and every other femcare advertiser) just promote the damn products without promoting shame and body hatred? Women will buy menstrual products without being told that periods should make them feel “not so fresh”. In fact, the ads might be more compelling if they emphasized the absorbency of the product and treated menstruation as a fact of life, rather than a secret disaster. Just spare us the blue fluid, please.

The Blood They Cannot Show

Celebrities, Film, Media, Menstruation, Studio Film

re-blogging re:Cycling

In celebration of our fifth anniversary, we are republishing some of our favorite posts. This post originally appeared July 2, 2009.

As I’ve written elsewhere, entertainment media in the U.S. aren’t squeamish about showing us blood: gunshot wounds, horrific vehicle accidents, and surgical procedures can be seen in fictional narratives as well as nightly news. It’s only menstrual blood that must remain hidden.

Another reminder of this phenomenon can be seen in the brief internet buzz last month, when teen actress Dakota Fanning was photographed on a movie set with blood running down her bare legs. I read about this at Broadsheet, Salon.com’s blog about ladybusiness. Broadsheet’s take was uncertainty over whether the photos are real or from the film, and disgust with the
reactions from internet commenters at Livejournal:

Is the blood part of the movie’s plotline — in which Fanning plays rock chick Cherie Currie — or just a run-of-the-mill monthly mishap?

Probably the latter. But that hasn’t prevented the Internet from erupting in an astonished, OMG! WTF? reaction, summed up best by the Livejournal poster who offered a pithy “Ew. Blood.”

Dakota Fanning holds still while an assistant cleans up her menstrual blood.Actor Dakota Fanning waits while an assistant cleans her legs.

[Click on photos to embiggen]

Of even greater interest is the comments at Broadsheet. Although I read Broadsheet every day, I usually skip the comments. (To borrow a term from Kate Harding, I find I can rarely spare the Sanity Watchers points). The overwhelming consensus of Broadsheet commenters was that OF COURSE it’s fake blood from the movie being filmed, because if it were a real period, no one would stand there looking so blasé while someone else cleaned her up. Apparently, if it were REAL blood, young Ms. Fanning would have run from the set to the nearest ladies room to plug it up, and not stood still for so many photographs, much less allow someone else to handle WetWipes duty.

Telling, no? It’s only OK for us to see this menstrual blood because it’s FAKE.

“My Daughter, My Advice”

Advertising, Celebrities, Disposable menstrual products

Strange ad copy for an actor without children. But it’s celebrity flashback Monday! Brenda Vaccaro is one of a small number of celebrities who appeared in femcare advertising after she was famous. (Others include tennis star Serena Williams and gymnast Cathy Rigby and Mary Lou Retton.) Cheryl Tiegs, Susan Dey, and Cybill Shepherd all appeared in print ads before they became famous models and actors.

Menstrual Moments in Modelland

books, Celebrities, Literature, Menstruation

Guest Post by Jaime Hough

 

Tyra Banks wrote a young adult fantsy novel. And it’s a NYT bestseller. The book, titled Modelland, is about the journey of one awkward-looking girl who is whisked away to a magical boarding school which trains girls to become supermodels with superpowers, known as Intoxibellas. It’s kind of like Harry Potter, if Harry Potter revolved around modeling and was a battle between conventional and unconventional beauty rather than good and evil.

But I’m probably making it sound bad and it’s not, really. Modelland is the story of Tookie de la Crème,1 a girl unnoticed by her classmates and mostly ignored by her family, whose life is turned upside down when she is recruited for Modelland. The reader follows Tookie to and through her first year at Modelland as she, along dozens of other girls, trains for the chance to become one of seven Intoxibellas, supermodels with superpowers, in her graduating class. At Modelland Tookie makes her first real friends while becoming embroiled in a mystery involving the school’s headmistress, known as the BellaDonna, and the world’s mysteriously missing foremost supermodel, Ci~L.2

I read Modelland because I was curious and because I have long been fascinated by the public persona of Tyra Banks. What can I say? We all have our guilty pleasures. Most of Modelland is, for the most part, what you would expect, especially if you’re familiar with Tyra’s moneymaker, America’s Next Top Model. However, I was completely surprised by the fact that Banks chose to use menstruation as a key plot device to develop Tookie’s character. Below are excerpts from the book dealing with menstruation and my brief analysis of how these menstrual moments [MMs] function in the novel and could potentially function for the intended reader.

 

MM1: Not Yet A Woman

Menstrual Moment One comes near the beginning of the book when Tookie has just come home from her day at school and the readers are being introduced to her dysfunctional family. In particular, we’ve just met Tookie’s younger, dumb blonde little sister, Myrracle.

“Don’t laugh at me!” Myrracle said, frustrated. “I’m on my periodical right now! It makes me forgetful!”

“It’s period, not periodical!” Tookie growled.

Myrracle smirked. “How do you know? You haven’t even gotten yours yet!”

Tookie turned away, her face flooded with heat. Myrracle never resisted the urge to reminder her that she had gotten her period already, even though she was two years younger.3

 

MM2: Menarche

In Menstrual Moment Two Tookie has just spent her first night at Modelland and is about to start her first day of classes. We follow her as she prepares for class.

 

Disoriented, Tookie stumbled into the large, sterile-looking community bathroom. As she did, a dull pain shot through her legs, hips, and stomach. She doubled over, feeling as though she was about to vomit. Perfect, she though. I’m sick on the first day of school. . .All at once , every single girl in the bathroom doubled over in pain, gripping her stomach and back just as Tookie had. . .Tookie shut her eyes, wincing again with another pain. “Piper, my back and tummy are killing me!” she whispered.

Piper shrugged. “Join the club, Tookie. Every new Bella started menstruating at the exact same time this morning.”

“Wait. What?

“You’ve never heard of menstrual synchrony, or the dormitory effect?” Piper asked. “Menstrual synchrony is a theory that suggest that the menstruation cycles of women who cohabitate-think army barracks, female penitentiaries, convents, and university dormitories—synchronize over time. It usually takes months for the alignment to occur but her at Modelland, it seems to have happened in twenty-four hours.”

“But I’ve never gotten my period before this,” Tookie whispered.

“Well, Tookie, looks like you’re a woman now,” Piper said.

Tookie was about to protest—there was no way she was any more womanly today than she had been the day before—but all of a sudden, she felt that perhaps something in her had changed. Those abdominal pains made so much sense, after all. And that certainly made them more bearable—for once, she felt normal, like everyone else.4

 

 

MM3: Menopause, Modelland Style.

Menstrual Moment Three comes shortly after MM2 when, after the first class, a statue of the school’s headmistress (who is seen in person only once a year) tells the girls that they will no longer have periods.

 

The BellaDonna continued. “This cycle you had this morning will be the last period you will ever have . . . for the rest of your lives!”

There was silence. Turned heads. Questioning looks.

“We want no excuses for you missing class or shoots or shows, so Modelland is ridding you of the pain and suffering of your menstrual cycles and cramps forever,” the BellaDonna masthead explained. “You will each have the ability to procreate as you reach adulthood but no more periods. Period.”

The Guru beamed at them. “Isn’t that grandissimo?”

Almost everyone cheered, although Chaste looked strangely forlorn and confused, clamping her mouth shut and biting her bottom lip nervously. And Tookie felt another kind of cramp in her stomach . . . one of loss and regret. I finally reached womanhood, she thought. I finally got something that Myrracle has teased me about so much. And now it’s gone.5

 

 

None of the ideas presented in the text about menstruation are new, but they are interesting. First and foremost, it’s interesting that Banks chose to include menstruation at all, let alone make it so integral to Tookie’s character development.  Because Tookie’s thoughts and feelings about menstruation revolve around ideas of belonging and normalcy her journey from menarche to Modelland-menopause works within the narrative as a journey from not belonging anywhere to belonging in Modelland.

 

In MM1 Tookie’s lack of menstruation indicates to the reader that even amongst her family Tookie is second place. All the attention goes to the younger Myrracle who has already joined the ranks of “women” through her “periodical.”

 

In MM2 Tookie receives her period to the Modelland’s souped-up menstrual synchrony. A run down of the basics of menstrual synchrony may seem a little odd (it practically gave me whiplash when I first read the novel) but this moment between Tookie and her friend Piper serves as Tookie’s initiation into womanhood, complete with a trite “You’re a woman now.” However, not only is this Tookie’s menarchal moment, she also learns something about socio-biological theories of menstruation. We often presume that this type of moment and type of knowledge is shared between mothers and daughters at home. However, it is clear from MM1, and other portions of the book dealing with Tookie’s family, that this type of moment is not available for her at home or at her previous school. The fact that this longed-for initiation into womanhood takes place between Tookie and Piper at Modelland subtly cues the reader that Modelland is Tookie’s new home and her friends are her new family.

 

This theme of community based around menstruation is carried into MM3 when the BellaDonna magically eliminates all future periods for the freshmen class. While Tookie is unsure how she feels about her new “normalcy” being taken away this moment actually establishes a different type of community between the students at Modelland. They are no longer healthy, menstruating young women. Now they are possible future models. The implications of the last two sentence are terrifying and I wonder if Banks, who advocates for being comfortable in one’s own skin throughout the rest of the novel fully realizes what she did in that passage.

 

For all the work menstruation does in Tookie’s character development in the early part of the novel, it certainly gets a bad rap. Menstruation is associated first with forgetfulness, then with pain akin to sickness, and finally as a bad excuse for unacceptable behavior, such as being tardy. In addition, the cheering of the young girls who have just been told they will never again have a period suggests that, for most girls, the period was an unwelcome part of their lives; at the least it was a nuisance, at the most it was a painful burden.

 

Of course, none of this is new or particularly original. Menstruation is often viewed as burdensome, involving pain and negative side effects such as forgetfulness or mood swings. Banks is simply recycling common menstrual tropes of U.S. popular culture. Tookie’s ambivalence about menstruation mirrors the ambivalence many women feel in relation to their periods. A girl or woman who does not menstruate is lacking, and somehow diminished. However, that which bestows womanhood, menstruation, is also that which diminishes the abilities and personhood of the woman by making her forgetful, late, or weakened by pain. This is the condition of the feminine in a patriarchy; that which makes us female defines us by diminishing us and few things are considered more feminine than menstruation.

 

For my part, I remain ambivalent about my relationship to Modelland, especially its menstrual moments. Part of me is simply grateful that Banks brought menstruation to the table. This is, believe it or not, a New York Times best-selling novel. Thousands of girls are reading this and I sincerely hope it is causing them to think about their own relationship to their periods and perhaps have discussions about menstruation they may not have had otherwise. However, part of me is frustrated by Banks’ clumsy handling of menstruation. One notable example is the utter lack of discussion of how the models-in-training deal with their periods. Do they use tampons? Diva cups? Pads? This error seems especially glaring in light of the fact that there is a discussion, sentences earlier, of what toiletries are magically provided for the girls all of whom have been whisked away to Modelland without time to pack. More importantly, why do the figures of authority in Modelland repudiate any use value or worth to menstruation aside from its role in the reproductive cycle?

 

What do you think of Banks’ incorporation of menstruation in Modelland? How does it stack up against other young adult novels that portray menarche and menstrual issues? Leave a note in the comments section!

 

  1. This is, honestly, the character’s given name.
  2. Also the character’s given name.
  3. Tyra Banks, Modelland (New York: Delacorte Press, 2011), Kindle edition, 701.
  4. Tyra Banks, Modelland (New York: Delacorte Press, 2011), Kindle edition, 2872-2881, 2901-2116.
  5. Tyra Banks, Modelland (New York: Delacorte Press, 2011), Kindle edition, 3055-3067.

 

Jaime Hough recently completed an MA in communication with a graduate minor in Women’s Studies at the University of Illinois, Urbana-Champaign. She has been a member of the Society for Menstrual Cycle Research since 2009.

Menopause Isn’t for Dummies

Celebrities, Media, Menopause, Television

Roseanne’s Nuts was one of the delights of summer 2011, especially for those of us who have missed the comedic talents of Roseanne Barr. If you don’t watch television (or are outside the US), Roseanne’s Nuts is Roseanne Barr’s return to episodic television, this time in the form of a reality show set on the star’s 40-acre macadamia nut farm in Hawaii. When her eponymous sitcom ended in 1997, she made a couple of attempts at talk show hosting, then left L.A. and the limelight to raise her youngest son and macadamias in Hawaii. He’s now a teenager, and the nuts are ready to harvest.

An ongoing thread of the show is Roseanne’s plan to harvest and distribute her nuts as a low-cost protein source for impoverished people. Each episode also has its own self-contained, seemingly unscripted plotline. Unlike many of today’s popular reality shows, however, there are no manipulated showdowns or drunken feuds. Much of the time, Roseanne and her family seem like everyone else’s family — if only the rest of us could live off sitcom residuals and were followed around by a camera crew. There is laughter and teasing, and some conflict underpinned with genuine affection, but everything isn’t always tidily resolved in 22 minutes.

In the Episode #15 (original air date September 10), 58-year-old Roseanne copes with continuing symptoms of menopause. It’s handled so honestly (for the most part) that I’m going to overlook the fact that the episode was titled “Menopause for Dummies”.* The episode opens with Johnny Argent, Roseanne’s manpanion**, sharing a list of menopause symptoms he has found on the internet. Roseanne acknowledges having them all, except for tingling in her extremities, and decides to visit her friend, Dr. Allen, and to investigate whether she should receive hormone treatments. (The full episode can be watched online at Lifetime.com until Oct. 11; preview a short clip at right.)

-+-+-+- SPOILERS AHEAD -+-+-+-

Roseanne visits Dr. Allen — on camera, of course — this is a reality show — and explains her concerns. He asks about her libido and her sex life, and she replies, “It’s like an old person’s”. She responds forthrightly to his suggestion that dryness may be the cause of her ‘feminine itching’: “that’s all dried up like a sonofabitch”. Dr. Allen wants to measure Roseanne’s hormone levels with a 24-hour urine test, as he believes that will provide more precise information than any blood test. Roseanne is horrified by his description of her contribution to the procedure (“You pee in a bucket for 24 hours”), but even more horrified by his other recommendation: she needs to exercise.

Roseanne tells the camera — the proxy for us, the audience at home — that she doesn’t know if she’ll go on hormones or not. Her women friends recommend red wine, saying it’s bad for menopause (“because it makes you sweat”) but good for the libido. Her eldest son Jake is delighted to hear that his mom is considering hormones, telling the camera, “After eight years of being batshit crazy, I think she’s finally ready. I’m so happy — once she gets hormones, my life’s gonna be a lot easier.”

Some of my SMCR colleagues who study menopause may cringe at these scenes, but I think they’re representative of the kind of communication many women experience around menopause; that is, well-meaning, if ill-informed, advice from friends and family. It feels like the kinds of conversations lots of us have in our own living rooms and front porches. It is this feeling of unscripted authenticity that draws viewers to Roseanne’s Nuts. I also note the special irony of menopause; after 20 or 30 years of our hormones being blamed for erratic and irritable behavior, we’re now advised to consume hormones to rein in our erratic and irritable “batshit crazy” behavior.

This sense of authenticity and realism continues in the scenes where Roseanne works out with the trainer recommended by Dr. Allen. The trainer eases Roseanne into aerobic activity, but Roseanne is reluctant and uncomfortable, especially when the trainer starts to show enthusiasm and high-fives Roseanne. She tells the trainer, “I hate the fact that I’m supposed to act like I like it. That’s not gonna work for me. I don’t like it. I can’t lie through it.”

I couldn’t help but think what a great, if implicit, endorsement this is for Health At Every Size. Roseanne gives up on the trainer and exercise after one workout, because exercise for its own sake is seldom enjoyable to those who haven’t been active. HAES encourages people to find pleasure in moving one’s body — whether walking the dog, doing yoga, swimming, bicycling, or whatever — and doing the activity for the joy it provides rather than for an external goal. HAES also affirms Roseanne’s belief that “if you’re fat, it’s probably because you had fat parents and no amount of dieting will change that”.

In the final scenes, Roseanne and Johnny try to follow Dr. Allen’s last bit of advice, apparently delivered off-camera, to be “more romantic” to jump-start her stalled libido. The camera follows them to dinner, where they alternate between trying to enact cultural expectations of a romantic dinner and discussing their own relationship, concluding that “sex isn’t what it’s all about”.

As the final credits begin, Roseanne faces the camera and announces her final decision about hormone treatments:

I just decided, F it, I’m not gonna get anything going on some libido level. I’m not gonna pee in a bucket, I’m not gonna exercise, everything’s fine. I don’t care. I’ve got a really thick beard, and I don’t give a fuck.

Some re:Cycling readers may be uncomfortable with Roseanne’s diction, but it was this monologue that won me over. Once again, Roseanne comes across as sincere, relatable, honest, and comfortable with herself — and comfortable with getting older and with menopause. Roseanne’s Nuts just may be to the 2010s what Roseanne was to the 1980s.

—-

*The whole “For Dummies” book series is a personal pet peeve. I’ve never bought any of those books, as I refuse to contribute to the profits of a publisher and author whose first assumption is that I am stupid.

**I just can’t call a 62-year-old man her boyfriend, although that is the title that runs beneath his name during the interview segments.

Have You Had HPV? Tweet It Today!

Activism, Celebrities, Girls, Health Care

The Village Voice has declared today, Friday, September 16, ‘Tweet That You Have Had HPV Day’.

U.S. readers probably know that on Monday, Congresswoman Michele Bachmann upbraided Texas governor Rick Perry for requiring girls in his state to have the vaccine during a Tea Party sponsored debate among Republican candidates for the presidential nomination, and then claimed the HPV vaccine causes ‘mental retardation’.

One dramatic response came on Twitter from writer Ayelet Waldman, who wrote that she got HPV from her husband in a monogamous marriage, and had to have cervical lesions removed. She was promptly told to keep that to herself, it was TMI, and that it was probably her fault for being slutty. (For an excellent critical summary of the whole kerfuffle, read Jill’s post at Feministe.)

HPV is easy to spread and hard to detect. From the CDC:

HPV is passed on through genital contact, most often during vaginal and anal sex. HPV may also be passed on during oral sex and genital-to-genital contact. HPV can be passed on between straight and same-sex partners–even when the infected partner has no signs or symptoms.

A person can have HPV even if years have passed since he or she had sexual contact with an infected person. Most infected persons do not realize they are infected or that they are passing the virus on to a sex partner. It is also possible to get more than one type of HPV.

HPV is easily spread, but can be prevented and treated. As the Village Voice article asserts, “Perhaps the greatest danger in the battle against HPV is one of PR. People are ashamed (after all, it’s an STD), and women in particular are shamed. No one wants to admit it, no one talks about it, and when people do, it’s in whispers and there’s a lot of misinformation.”

So talk about it, tweet about it, and don’t be ashamed. Fight sex negativity.

Marked for Life

anatomy, Art, Celebrities, Communication, Humor, Language, Menstruation

CarewNorwegian athlete John Carew just revealed his new tattoo, which features wings and the phrase ‘Ma Vie, Mes Régles’. Apparently Mr. Carew believed that reads “My Life, My Rules”, but with an acute accent (é) instead of a grave accent (è), the actual translation is either ‘My Life, My Period’ or ‘My Life, My Menstruation’.

That’s frankly awesome.